So, while every project has a unique path, here’s how we typically do it;

Goal Setting

Where are you now, and where would you like to be?

We like to use SMART goals so we are all on the same page.

Market Scan

Who are your competitors, how are they positioned and where are the gaps?

Understanding your Customers

Who are your ideal customers and how big is your target market?

We like to use buyer personas and the buyers journey to deeply understand your customers’ needs and actions.

Brand and Value Proposition

Do you have a cohesive brand and does it talk to your target markets?

What is your brand tone?

Is your business internally aligned interdepartmentally?

Can you clearly articulate your value proposition, why will customers choose you?

Your Marketing Mix

Do you have a website that will cope and an analytics package to track progress?

Do you use a CRM system? Do you have the right collateral for your sales team or prospects?


We pull all this information together into a bespoke plan to communicate to your ideal customers in just the right place at just the right time.

Everything we do, we do to help you attract, convert and close more customers with a higher lifetime value and a lower cost of acquisition.

After defining your marketing strategy we move onto implementation