This however is not the end of the road for your marketing development, now you need to measure and optimise your marketing to reduce your cost of acquisition, capture increasing value and ensure you stay ahead of disruptive competitive forces.
First we identify and measure the leading indicators to your marketing strategy. We’ll develop a dashboard and record your current position.
We plan regular monthly reviews, recording results against goals. We recommend small iterations and tests to optimise results. We also recommend quarterly review and planning sessions, refreshing and updating comms calendars and tactical plans.
We recommend an annual strategy review and refresh, to reconfirm the strategy is still appropriate for the business, the goals still stand and the marketing is still achieving the intended objectives.
Do you want to attract, convert and close more customers?