Creating the Ultimate Customer Experience: A Guide for Service Businesses
I work with a number of service-based businesses, and my background has almost entirely been spent working with service based businesses. From accounting firms to
Blog: #howto
The Importance of Branding
Building a Strong Identity for Your Business Hi there! In today’s fast-paced and competitive business world, building a solid brand is more important than ever.
Getting the most out of Sponsorships
There are three things to think about when assessing sponsorships as part of your marketing strategy.
Content Marketing – A simple how to guide
So, you’re interested in a planned approach to developing your own content marketing but not sure where to start or, you’ve developed a bunch of
Knowing Your Customer – Kirsty Traill @ Hootsuite
Hootsuite’s VP of Customer Kirsty Traill on Knowing Your Customer, a great watch!
The Essential Guide to Finding Suppliers in China
The Canton Trade Fair The Canton Trade Fair (China Import and Export Fair) is a really big deal as it hosts over 60,000 exhibitors over
The Essential Guide to Determining Your Ideal Target Customers
Being able to clearly articulate who your ideal target customer is can give you a significant market advantage, yet many businesses can’t easily explain who they derive the most value from and who they seek to serve.